Your Umang

Branding idea

After understanding the science, we realized that it had a good impact on people’s health. We thought that this would be the best way to move it forward, by portraying a hard science brand with the softness of wellness. We believed that doing so will make the brand a lot more approachable and it’ll also give audiences more than one reason to buy the product.

Design & Copy

Trust-building in this category is of paramount importance. We knew that testimonials aren’t always the only way, so we dug deep and started to talk about each of the 20-plus ingredients in each of their product. This was then paired with a circular design idea to show wellness that came from within. We avoided people representation to get audiences to concentrate on the information instead. At last, we added a lot of animation around our information to simplify it even further.

Conclusion

What started as a hair-growth brand diversified into a wellness brand with over 10 products, making it a complete online solution for many people. The shift in branding and simplification of the science gave people a clear reason to buy and trust the brand. This caused their online sales to surge by over 200%. And it sustained.