Onfield

Branding Idea

A sports app needs a sporty feel, but we wanted to take it one step further and make it futuristic too. The classic principle is to go neon, but we did a two-color branding, but with a 75/25 gradient effect. We complimented this with an outline of these colors on our elements, with the same ratio. Extending the color usage in these ratios across became a key branding idea around which basic UI/UX elements could be balanced.

COMPONENTS

An app like this needed various weaving ideas, which were centered around a homepage with a map. As we created the statistical and social components, we understood that people would love to have a chat room in which only their players could interact. We created ideas to make this chat room unique, full of reminders, and one which could score the players too. We called it ‘Locker Room’ – a common terminology in sports. We also added new tournament creation ideas for communities and businesses’ that do these activities for team bonding. To make it a total sports app, we added components that would feed the users news
across the sports world, with relevant scores of ongoing games. And finally, we weaved a journey that was easy and engaging.

Conclusion

The app is scheduled for release in mid-2023 and is going through testing. However, from our perspective, the application not only achieved the simplicity the clients were after, but it also went beyond that to become a total product because of how we introduced more and more ideas. It wasn’t a part of our brief, but we believe that sticking to the brief creates limitations that don’t always result in good products.