Rungajaun

Brand Re-imagination

Acknowledging the brand’s depth of flavors and caffeine variety as a unique selling proposition, we overhauled the website. The refreshed branding exuded quality, focusing on the tea-making process and the rich heritage of the estate​​​​​​.

Custom Ratings for Taste and Caffeine

To aid consumer understanding, we introduced custom ratings, demystifying the taste and caffeine levels for an informed purchase decision​​​​.

Mature Messaging

The brand’s messaging was refined to “Savor Assam’s Finest Tea,” employing a mature lexicon to attract discerning tea connoisseurs.

Quality Customer Base

We strategically discontinued Cash on Delivery (COD) options to foster a high-quality customer base and minimize return risks.

Results

Despite initial hurdles, our efforts bore fruit over six months, amassing 2000 customers at a 1.2 ROAS. The real profitability emerged through WhatsApp automation, nurturing a Lifetime Value (LTV) of over Rs. 3000 for 35% of customers, lifting the net ROAS to 1.8, surpassing our target​​.

Creative Breakthrough

Subsequent profits funded a photoshoot, enhancing our ad creatives, which further elevated our Meta ROAS to 1.4 and overall net ROAS to 2.2, setting a new benchmark for the brand.

Future Goals

With a steady eye on the prize, Rungajaun Tea now aims for 2000 monthly sales as we gear up to scale these numbers, weaving the brand’s timeless narrative into a modern success story.