WoodTrim, a handcrafted wooden vintage beer mugs brand, wanted to run a crowdsourcing campaign on Indigogo to kick-start their production in India. Targeting their mugs at beer drinkers across USA, Canada, Germany and Belgium, they briefed us to raise them $7,500 in 30 days.
What We Did
We first made a film for the campaign page and decided to use Facebook Ads to direct people there. We ran a carousel ad that showed the process of making the WoodTrim mugs and displayed it to a wide audience. When we had over 10,000 people on the page, we started retargeting.
